On Choosing Your Next Read

How do you choose what to read next?  I often find myself feeling a tad bereft after finishing a novel, especially if it was a novel I truly enjoyed.  I read almost every day, so it makes sense to think I would want to dive right into the next book.  Instead, I often hesitate about which book to crack open (metaphorically, I should add, since I usually read on a Kindle these days).  I have a large "to read" shelf on Goodreads, and I usually have several books downloaded to my Kindle, all ready to go.  Sometimes I even have a few paperbacks, stacked invitingly on a small table in our family room, just waiting for me to pick them up.  So .... which book to tackle first?  Well, sometimes I have a "deadline" for one of my book clubs ... That makes the choice fairly easy.  But if not, then it's often strangely hard for me to commit to my next novel.  Sometimes, I'm influenced by what seems to be the "book of the moment"--a new novel that friends seem to be thinking and talking about.  Other times, I've read a review that intrigues me, and I find that I can't get the book out of my mind.  I suppose sometimes it's simply an intangible feeling that steers me toward one book rather than another.  Do you ever struggle with choosing your next book as well?  If so, how do you usually decide?